![]() ![]() For example, suppose your company is offering current customers a 25% discount on their next purchase. Having a clear call to action (CTA) that catches the eyes of your email recipients will help you earn more revenue. We’ll cover email signature banners in greater detail in an upcoming article, but we felt it was important to add them to this post because this is the best way to turn your everyday emails into a marketing channel. Include an email signature banner with a call to action.But, if you are on social media – giving your recipients an additional way to connect may be a good idea. ![]() And you don’t have to be on all of the platforms. Of course, this element is only important if your company is on social media. It’s up to you if you also want to include your address or additional phone numbers. When it comes to email signature best practices, you should include your Name, Title, Company Name, Number, Email, and Website. Choose what personal information you will share.Including your logo is also important for memorability and branding purposes. It adds a touch of personality to an otherwise cold piece of correspondence. Decide if you want a picture, a logo, or both – hint, both are a good idea.This isn’t the time to use funky fonts, crazy text colors, and bright backgrounds that don’t mimic your brand. It’s important to use a readable font as well. This shouldn’t come as a surprise, but when developing your signature, you should use the same color palette as the company you’re sending the email from. Disclaimers should be at the bottom, but where do you want your logo, name, job title, etc… to appear? Your layout shouldn’t be cramped, and you may also want to use lines or dividers to break things up. Think about the elements that matter the most and what you want your recipient’s eye to see first. You should use hierarchy in your email signature design. With that in mind, let’s explore some email signature best practice elements. It’s sleek and on-brand – perfectly suited for your company and your recipients. Great email signature marketing isn’t busy or overly flashy. You’re sending emails anyways, why not make them beautiful and get them working for you? How To Write An Email Signature That Converts The truth is though that everyday business emails are all-too-often overlooked as a growth channel, and that is a huge mistake. After all, you’re doing just fine with emails – or so you think. What if I told you that you could transform the emails you already send on a regular basis into a marketing channel that helps you grow your business? It might seem like a complicated task that you’d rather not worry about right now. These elements get the job done, but in most cases, they leave a lot to be desired. ![]()
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